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CB2
2021 Fall Collection – Kravitz Design by Lenny Kravitz
The amuse–bouche
Kravitz Design by Lenny Kravitz is a collaboration with CB2, a modern home-focused furniture, and decor company. My team was provided with inventory photos, production elements, a print catalog, and mixed media from the campaign. Given the luxurious nature of the print material, CB2 desired a website that not only featured the entire furniture line but was as grandiose as the featured pieces. Through developing design concepts and integrating static branding into a digital space, I worked with CB2 to adopt print users to experience a web-based catalog.
Stylizing Branding
I am reimagining existing branding into interactive, reusable, and user-focused experiences. I'm a client's first introduction to the program so taking static branding elements and creating an interactive branding guide/UI kit is vital to integrate them into Ceros. This branding is followed by brainstorming, ideating, sketching, and prototyping to create said client's first experience in the program. View branding experience.
Unification of visual fluidity, high-end products
When developing Kravitz Design by Lenny Kravitz, I looked at many catalogs and websites that would be considered extravagant or had a celebrity at the apex of the product. The primary problem was to highlight the furniture and not the celebrity. Other lines would feature the celebrity at every turn and miss an opportunity to feature niche elements that would lead to sales. My solution was to focus on the texture, fluidity, and quality of the product with splashes of Kravitz throughout the experience.
Digitalization of print media
We wanted to digitalize the print material that we were provided. So I reframed and reorganized that material to fit the natural progression of the physical construction of the furniture. Each section can be a separate component but is unified by a consistent set of visual and interactional patterns. This allows for the uniqueness of print media to not be lost but for the experience to still be intuitive to users.
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