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brittney rankin

Guava App

A customizable, produce shopping assistant application.

The amuse–bouche

Users needed a way to utilize a produce shopping assistant that provides tailored produce selection and practices. The goal of this app is to give users a simple, accessible way to select and curate produce while also promoting healthy lifestyle choices and food waste avoidance. We posed that question: How might we educate and guide users in practicing proper fruit and vegetable handling, selection, and storage?

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Anchor 1

Smart UI based on medium-scale research

Camera-based interface – the app opens to the camera and every corner of the app can be accessed through the camera scene. Sliding scales and tags – the flavor and texture of produce are important. Creating a tag or sliding scale system allows for transparency. Simple onboarding – rather than onboarding being complicated and a deal, the app will speak for itself. Minimal time spent learning about guava and maximizing time spent experiencing guava. Speech-enabled – this feature can be utilized for the visually impaired as a means to pick produce without constantly touching.

Brand design and creative direction

Given this was a group project but I’m proud to have been the creative direction for not only the branding but the product itself. The process book goes into extreme detail so it's best to have a look!

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