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Ocean Spray
All That Power campaign, the main activation for branding revamp.
The amuse–bouche
Ocean Spray is an American agricultural cooperative of growers of cranberries. My team was prompted to create a website that would be the first and last stop for their new campaign, “All That Power”. This was a fun one. Ocean Spray was in the middle of a branding revamp and with a Super Bowl commercial spot steadily approaching. Reimagining traditional branding into a playful but familiar experience.
Playful, interactive landing page
Ocean Spray partnered with another agency to provide some art direction for the new branding but gave our team creative reign. I looked at a lot of websites for Super Bowl campaigns and enterprise rebrands but nothing felt as current. This lead me to explore more playful, deconstructed design. Ocean Spray was dismantling its long-standing branding to learn into something more modern – I needed to illustrate that through this website.
Creating an evergreen site that can be altered indefinitely
This site is currently being used for a different campaign. A large part of Ceros is ensuring that clients can adopt and utilize the project outside of the help from professionals. Despite the complexities of the site, every component is meant to be utilized again. Whether as microcontent or repurposed into another multipage state, every component is reclaimable.
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